Marketing Your Listing


When it comes to selling a property, internet exposure is king. However, it's not simply a matter of quantity.. quality, is also very important! Estate Source Realty has been a member of the Lexington Bluegrass Association of Realtors® multiple listing service since 2003. When one of our experienced agents posts a listing to LBAR, it's not just getting full MLS® exposure, but the listing's accuracy is also crafted to an extremely high professional standard. Listings are also showcased on our website as well to increase traffic. This is because our website is better than most in presenting our seller's listing to wouldbe buyers who are searching for properties online. Essentially, we’re really good at SEO (Search Engine Optimization). That’s the stuff we do on our site to get as high in the search-engine results (Google, Yahoo, etc.) as possible.

However, hyping up SEO, and site traffic, is really ignoring the reality of internet visibility. The truth is, there is no single real estate website that’s likely to enjoy more than a single digit percentage of searches performed by buyers looking for local properties. That’s because there are hundreds, even thousands, of real estate sites and they’re all fighting for search-engine position. Herein lies the beauty of syndication!  

Estate Source Realty spends significant resources, time and effort in syndicating your listing information to a great many real estate websites, many of which, are much larger and more heavily visited than any local real estate website. Simply put, syndication places your listing on nearly 30 different national websites, including Yahoo , Trulia , Zillow , and others, within days of your listing going live.

So, although we’re getting great search engine exposure, we’re not relying on it to be our only resource to sell your home. Each of those sites, on which we syndicate your listing, will have links back to the original listing on our website. It’s there that we shine in marketing your property once we’ve attracted visitors from those other sites.

  • We take a full and expert suite of professional quality images of your home. These images will showcase your property and are critical to Internet marketing. Surveys prove beyond a shadow of a doubt that buyers value high quality images more than any other feature of real estate listings.
  • Virtual tours when appropriate are created for your property. Some properties are better marketed with still photographs, others with a slide show of stills, and some with a video and voice–over. We’ll work with you to produce the very best marketing approach for your property.
  • Thorough professionally written text descriptions and very thorough information fields to bring every facet of your property to the prospective buyer.
  • Once a buyer gets to our site from these many conduits, we don’t just let them look and leave. We offer showings and other special information about the market and your property in exchange for their contact information. If we can get into direct contact with them, it’s going to increase our chances of selling your property to them.

Estate Source Realty gets a great deal of our listing business from referrals by our satisfied sellers, so don’t hesitate, let us get started in helping you today!

Contact Info
Richard Lom

Estate Source Realty

1648 Mcgrathiana Parkway, Suite 310
Lexington  KY 40511

Tel: 859-313-5355 Fax: 859-381-0707

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